New Energy for a Downtown Landmark
Downtown Memphis is set for a refresh as Ohio-based Continental Hospitality Group (CHG) launches plans to renovate and reopen the iconic DoubleTree hotel at 185 Union Avenue. The group is currently seeking tax incentives to help make this transformation possible. This move could restore one of the city’s favorite gathering spots for visitors and locals alike.
A Fresh Start for the DoubleTree
Continental Hospitality Group, known for revitalizing key properties nationwide, now brings its expertise to the Bluff City. Their renovation proposal aims to modernize guest rooms, update public spaces, and boost energy efficiency. While timelines are still forming, the project’s progress signals optimism for Downtown Memphis tourism and hospitality. CHG’s involvement highlights Memphis’s broader appeal to out-of-state investors keen on adding value to our city’s unique blend of culture, music, and Southern charm.
What’s Next for Downtown Memphis?
The reopening of the DoubleTree could reignite activity along Union Avenue, supporting local businesses and increasing downtown foot traffic. As the city continues efforts to revitalize its core, projects like this contribute to an ever-growing, vibrant Memphis experience for residents and visitors. For more details on redevelopment incentives and updates, visit The Commercial Appeal.
Stay Tuned
This is Memphis will keep you posted as more renovation details surface. Share your favorite memories of the DoubleTree or thoughts on its comeback. Let’s make sure the heart of Memphis continues to shine bright!
Original Story by Neil Strebig at https://www.commercialappeal.com/story/money/business/development/2026/07/07/continental-hospitality-group-takes-over-doubletree-downtown-memphis/90841473007/
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