Chloe Sexton is one of Memphis’ biggest modern small-business success stories. A former news producer and “marketing wiz turned baker,” Sexton built Chloe’s Giant Cookies into a national, ship-to-your-door brand known for oversized, Memphis-baked treats. She’s based in Memphis, Tennessee, and her company markets its cookies as baked “fresh in the 901.” 

Like a lot of 2020s-era businesses, Chloe’s growth has been heavily driven by social media, where her personality and behind-the-scenes baking content turned into real sales and real customers far beyond Memphis.  

She also has the audience to match the hype:

She has 272k followers on Instagram, 168,000 followers on Facebook and on  TikTok, she has a whopping ~2.7 million followers!

Memphis doesn’t just produce great artists and athletes. It produces entrepreneurs with real grit and people who create something from nothing, then scale it nationally. Chloe’s story has become part of that modern Memphis Legend: a mother who learned to build online, build a product, ship it everywhere, and still keep the city at the center of the brand.

Chloe recently competed in the inaugural season of Gordon Ramsay’s “Next Level Baker”

In a post shared on Instagram on February 19th, Chloe says she received legal mail indicating someone is suing her over the name “Chloe’s Giant Cookies.”

The update has spread quickly. The Instagram post addressing the situation has already reached about 1.4 million views, signaling how closely the internet is watching this unfold.

Here’s what we know:

1) The dispute is about a business name, which points to trademark law (not “copyright”).

When a company challenges another company’s brand name, that’s typically handled as a trademark/unfair competition issue, not copyright. “Copyrighting a name” isn’t really the mechanism for a brand-name fight.

2) The business suing Chloe is based in Fort Myers, Florida

Florida’s Division of Corporations lists CHLOES COOKIES LLC with a Fort Myers, Florida address, status ACTIVE, originally filed 06/14/2018, and shows a 2026 annual report filed on 01/21/2026 (along with 2024 and 2025 annual reports).

The BBB also lists Chloe’s Cookies LLC at the same Fort Myers address. 

3) The owners of Florida’s Chloe’s Cookies aren’t named Chloe

According to their website, the owners are Kenneth and Sherryl Weiner and the business’ name derives from their pet dog, who was a rescue.

3) A filed lawsuit hasn’t been easy to verify from broad public reporting.

Right now, the most widely circulated primary-source detail is Chloe’s own statement that she received legal mail about being sued.

A challenge to a business name can impact brand recognition, packaging, website presence, and social media handles, which is why disputes like this can feel existential for creator-led companies.

In a follow-up post, Chloe thanked supporters and shared that hundreds of cookies sold out in hours, with the team working quickly to restock and offering restock alerts for the next drop. She also emphasized continuing to bake, choosing integrity, wishing no harm, and focusing on community, and provided a link to donate towards her legal fund.

Memphis support matters here because Chloe’s story is bigger than cookies. It’s a modern Memphis blueprint: a local creator builds a real company, hires help, ships nationwide, and reps the city with a business known around the world. When a Memphis-grown business faces a fight over its name, local support protects more than one person—it reinforces the message that Memphis entrepreneurs can build something recognizable and defend it right here at home.

The cleanest support is practical: donate to Chloe’s legal fund here, order from official channels when restocks hit, share Chloe’s original updates (not rumor clips), and keep the conversation respectful so the focus stays on backing a Memphis-built brand without turning it into an internet pile-on.

9 responses to “Chloe’s Giant Cookies Lawsuit: What We Know About the Name Dispute Involving the Memphis Cookie Brand”

  1. This is such a well-researched breakdown of what’s actually happening with the lawsuit. The distinction between trademark and copyright law is something a lot of people in the comments sections online seem to confuse, so it’s great to see that cleared up clearly here. The fact that Chloe’s brand built 2.7 million TikTok followers through genuine personality and craft says everything about why her community rallied so quickly. It’s also fascianting that the Florida company named their bakery after a pet dog who happened to share the same descriptive branding style. Rooting for Chloe and the Memphis community she represents.

  2. Yeah, I’m smart enough to k own the difference between “Chloe’s Cookies” and Chloe’s Giant Cookies”. Plus if you look at both. One looks like a pile of poop, the others look like delicious Cookies. You wouldn’t confuse ordering one for the other.

  3. As the “marketing wiz” she knows exactly what she’s doing. She trying to drum up more and more sympathy business. This isn’t the first time she’s changed names. Look into Chole Bluff Cakes. She never really addressed why she had to change names other than her landlord stole her name. Real sketchy and people are falling for her stories hook line and sinker. She never filed for a trademark but Chloe’s Cookies did. I don’t buy anything Sexton says as truth.

    1. No one had ever heard of FL Chloe’s Cookies. You’re acting like Chloe’s Giant Cookies in TN somehow stole the name of some domestic cookie business in FL? How? Other than having a website, yelp entry, and LinkedIn entry, how could anyone have even heard of them? They have no social media presence at all (if they did they didn’t include it in their website). So how would Chloe in TN even know about them?

      And for what? The whole point of intentionally infringing a trademark is to steal business from a more established brand based on resemblance to that more established brand. Like “McDowell’s” from the movie Coming to America. Chloe’s Cookies in FL is not that. Whereas Chloe’s Giant Cookies in TN is literally that – a brand with a very big social media presence and about to appear in a nationally televised cooking show.

      This case is more like analogous to a corner store in the small town of Podunk named Amazon Amy’s suing Amazon.com for stealing their trademark.

      The people you should not be trusting are the people with an unheard of side business trying to monetize it by suing the successful business with some national recognition and a far wider following. The first engagement they got even on their LinkedIn posts has been in relation to this lawsuit… and they are not in this guy’s favor.

    2. There are literally hundreds of cookie companies in the US named “Chloe’s Cookies” or a variation of the name.

      It is very suspicious that the FL company is going after Chloe’s Giant Cookies. If they were so worried about their trademark, wouldn’t they go after every company called Chloe’s Cookies or a variation of the name?

      The fact the FL company is going after a hugely successful company that is not in competition with them makes it look like a money grab. Especially seeing as the name’ of the two companies are not identical.

  4. Not only are we smart enough to tell the difference between the two companies, one does not ship nor do they have gluten free options. With an entire word in the middle of the business name…there won’t be any confusion. There are business out there with less than AN ENTIRE WORD separating the names and they co-exist. There are enough cookie lovers for everyone..

  5. Well, there is Lowes home improvement, Lowes Grocery (in the SW), and Lowes Grocery (East coast). Pretty sure they all have the same name, yet are owned by different people. Who sues who? Because there are 3 with the name Lowes. Here, we have 2 Lowes. You literally have to ask “home improvement or Grocery?” when someone says they are going to Lowes.

  6. This could be the worst business decision the Florida company ever made. I’m not an attorney, but I can’t imagine they have a case, since more companies have exactly the same name. Makes me wonder why they went after only her? Online mail business competition? 🙄🤷🏻‍♀️

  7. […] is a growing sense that this drama is far from over as Chloe’s case continues to develop. Even though the legal dispute might not be settled right away, Chloe’s […]

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